Typeform Integration

Connect Typeform with Vixiees to automatically capture leads from forms, including hidden fields and UTM data.

Integraciones
2 min read
Mar 30, 2026

Vixiees integrates with Typeform to automatically capture leads from forms.


Connecting Typeform

Requirements

  • Typeform account with forms created
  • Administrator permissions in Vixiees

Steps to Connect

  1. Go to Settings > Integrations > Typeform
  2. Click Connect with Typeform
  3. Log in to your Typeform account
  4. Authorize the requested permissions
  5. Your forms will be synchronized automatically

Data Synchronized

When connecting, Vixiees retrieves:

  • List of forms
  • Fields of each form (regular and hidden)
  • Form metadata

Configuring Forms

Field Mapping

  1. Select the form from the list
  2. For each field, choose the corresponding contact attribute
  3. Map email or phone (required)
  4. Configure Sales Brain (Playbook) and initial stage
  5. Save changes

Required Fields

Each form must have at least one of the following mapped:

  • Email or
  • Phone

Without these fields, leads will be ignored.


Lead Capture

Automatic Flow

When a user completes a Typeform form:

  1. Typeform sends the data to Vixiees via webhook
  2. Vixiees looks up or creates the contact
  3. The configured field mapping is applied
  4. The contact is assigned to the indicated Sales Brain (Playbook)
  5. The contact becomes available for the team

Supported Field Types

Typeform TypeProcessing
TextDirect value
EmailContact email
PhoneContact phone
Single choiceSelected label
Multiple choiceArray of labels
DateConverted to date

UTM Data and Tracking

Typeform allows sending hidden fields that are not shown to the user.

Common Hidden Fields

FieldUse
utm_sourceTraffic source
utm_mediumCampaign medium
utm_campaignCampaign name
utm_contentAd variant
utm_termKeyword

How to Configure

  1. In Typeform, add hidden fields to the form
  2. In Vixiees, map these fields to custom attributes
  3. Values will be captured automatically from the URL

Example URL

javascript
https://yourform.typeform.com/to/ABC123?utm_source=google&utm_campaign=summer2024

Webhooks

Automatic Configuration

When connecting Typeform, Vixiees automatically configures webhooks for each form.

Captured Events

  • form_response: Form completed
  • form_response_partial: Partial response (optional)

Security

Webhooks are verified with HMAC-SHA256 signature to ensure authenticity.


Form History

Each submission is recorded in the contact:

  • Submission date and time
  • Form used
  • Complete responses
  • Captured hidden fields

Existing Contacts

If the contact already exists:

  • Their data is updated
  • The new submission is recorded
  • If they were in a closed state, they can be reassigned

Conclusion

The Typeform integration allows you to:

  • Capture leads automatically
  • Map fields flexibly
  • Capture UTM data for tracking
  • Keep a complete form history

Relevant Scenarios

  • Landing pages: Capture forms connected to Vixiees
  • Campaign tracking: Use hidden fields to identify the source
  • Lead qualification: Map responses to custom attributes

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