Contact Unassignment Upon Entering a Sales Brain (Playbook)

When a contact enters a playbook with the 'First available' strategy, the previous salesperson is unassigned for fair distribution.

Configuración
2 min read
Mar 30, 2026

When a contact enters a Sales Brain (Playbook), the system can automatically unassign the previous salesperson. This behavior depends on the assignment strategy configured.


What automatic unassignment means

With the "First available" strategy:

  • Upon entering the Sales Brain (Playbook), the contact loses their current assignee
  • Pending tasks are marked as transferable
  • Any available salesperson in the Sales Brain (Playbook) can take the tasks

This ensures fair distribution instead of accumulating work with a single salesperson.


Strategy configuration

Navigate to Sales Brains (Playbooks) > [Sales Brain] > Settings > Assignment strategy:

StrategyBehavior on entry
First availableUnassigns the salesperson
Fair rotationAssigns to the next in rotation
NoneDoes not change the assignment

Why unassign contacts

Advantages

  • Fair distribution: Prevents a salesperson from accumulating all tasks
  • Real availability: Tasks go to whoever is available at that moment
  • Efficiency: Reduces waiting times when the original assignee is unavailable

When to use

  • Teams with variable availability
  • High-turnover Sales Brains (Playbooks)
  • Teams that share a contact portfolio

Impact on tasks

When a contact is unassigned:

  • Pending tasks are marked with transferable: true
  • The recorded reason is "first available"
  • Tasks enter the common queue of the Sales Brain (Playbook)
  • The first available salesperson who requests a task will receive it

Special cases

User leaves the playbook

If a user is removed from a Sales Brain (Playbook):

  • Their pending tasks are unassigned
  • They are marked as transferable with reason "assignee removed from Sales Brain (Playbook)"

Contact leaves the playbook

If the contact is moved out of the Sales Brain (Playbook):

  • A task check is scheduled
  • Tasks are re-evaluated according to the new context

How to maintain the assignment

If you want the original salesperson to keep the contact:

  • Use the Fair rotation strategy: Assigns to the next in rotation
  • Use the None strategy: Does not change assignments automatically
  • Configure manual assignment for specific cases

Conclusion

Automatic unassignment is a feature of the "First available" strategy that optimizes work distribution. Evaluate which strategy best fits your sales operation.


Relevant scenarios

  • Inbound contact Sales Brains (Playbooks) with a rapid response team
  • Teams with rotating shifts
  • Sales Brains (Playbooks) shared among multiple teams

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