Bulk Actions for Contacts

Update multiple contacts simultaneously: change playbooks, assignments, custom fields, or delete contacts in bulk using advanced filters.

Gestión de contactos
2 min read
Mar 30, 2026

Bulk actions allow you to update multiple contacts simultaneously. This functionality is useful for changes that affect large groups of contacts.


Available actions

ActionDescription
Update playbookMove contacts to a specific playbook and stage
Update fieldChange the value of a custom field
Update assignmentAssign or unassign contacts to a salesperson
DeleteDelete multiple contacts

How to select contacts

Contacts are selected using advanced filters, not individual selection:

  • Apply filters by name, company, email, assignee, playbook, etc.
  • Combine conditions with AND/OR operators
  • All contacts meeting the conditions will be affected

Example filter: Playbook = "Sales" AND Stage = "Contacted" AND Assignee = "Unassigned"


How to execute a bulk action

  • Go to the Contacts section
  • Apply filters to select the target contacts
  • Click Bulk actions
  • Select the action to perform
  • Configure the action parameters
  • Confirm the operation

Batch processing

Bulk actions are processed in batches of 50 contacts:

  • If you have 200 contacts, they will be processed in 4 batches
  • Each batch has a 15-second interval
  • Progress can be tracked in the history

Action history

StatusMeaning
StartedThe action is in progress
CompletedAll contacts were processed
ErrorA problem occurred during execution

The history shows how many contacts were updated, how many matched the filter, and when the operation started.


Required permissions

To execute bulk actions you need:

  • "Bulk contact update" permission
  • Contact management permission (own or all)

Limitations

  • No individual contact selection (only by filters)
  • Actions are executed in the background
  • If a contact fails, the operation continues with the rest
  • Contacts that stop matching the filter during processing are not reprocessed

Conclusion

Bulk actions are a powerful tool for managing large volumes of contacts. Use precise filters to ensure only the right contacts are affected and check the history to confirm the operation completed correctly.


Relevant scenarios

  • Reassigning contacts when a salesperson leaves the company
  • Mass movement of leads to a new playbook
  • Database cleanup by deleting obsolete contacts
  • Updating custom fields after business changes

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