WhatsApp templates in Vixiees use Meta's approval system. To send automated messages from templates, Meta must first approve them. Understanding "approved" and "pending" statuses is key to ensuring your WhatsApp campaigns run smoothly without interruptions.
1. What are "Approved" and "Pending" Statuses?
When you create a WhatsApp template in Vixiees, it must be approved by Meta before you can use it. There are two main statuses:
Approved: The template was reviewed by Meta and is ready to use. You can send automated messages with it without limits.
Pending: The template is waiting for Meta's review. While pending, you cannot send automated messages with that template. You must wait for Meta to approve it.
2. Meta Approval Cycle
The complete process works like this:
- Creation: You create a template in Vixiees with specific content
- Submission to Meta: Vixiees automatically submits the template to Meta for approval
- Review: Meta analyzes the template (typically 24-48 hours)
- Result: ✅ Approved / ❌ Rejected / ⏳ Pending
3. Where to Check Template Status
Path in Vixiees: Sales Brain (Playbook) → Select playbook → Settings → Integrations → WhatsApp → Templates
Each template shows a badge: 🟢 Green (Approved) / 🟡 Yellow (Pending) / 🔴 Red (Rejected)
4. What to Do If Your Template is Pending
Option 1: Wait (Recommended) - Meta typically approves templates within 24-48 hours.
Option 2: Resubmit for Review - If more than 48 hours have passed: Go to Templates → Click on the pending template → Click Resubmit for Review → Meta will analyze it again
Option 3: Create a New Template - If the template is rejected or you want to change the content: Create a new template with different content → Wait for it to be approved → Use the new template in your workflows
5. Why Meta Rejects Templates
Common reasons: Prohibited content (spam, scams) / Aggressive or misleading messages / Suspicious keywords / Shortened URLs / Illegitimate format
Tip: Keep your templates professional, clear, and focused on real value.
6. Real-World Cases
Case 1: Appointment Confirmation - Hi {{name}}, Your appointment is confirmed for {{date}} at {{time}}. If you need to reschedule, reply or call {{number}}. Thank you, {{company}} - Expected: ✅ Approved
Case 2: Special Offer - Special offer just for you! 30% off on all our services. Valid until {{date}}. Click here: {{link}} - Expected: ⏳ Pending or 🔴 Rejected - Better approach: We have a promotion available for you: 30% discount on selected services until {{date}}. Would you like to know more details?
Case 3: Payment Reminder - Reminder: Your invoice {{number}} is pending payment. Amount: {{amount}} Due: {{date}} Pay now: {{link}} - Expected: ✅ Approved
7. Impact on Your Team
All Approved ✅: Your team can send automated messages without restrictions / Workflows run smoothly without interruptions / Customers receive confirmations and reminders automatically
Some Pending ⏳: That specific template cannot be used in workflows / Your team must wait or create alternatives / You can create workflows with other approved templates while waiting
Rejected 🔴: You cannot use it ever / You must create a new one with different content / Review why it was rejected before creating the next one
8. Best Practices
DO: Keep templates simple and clear / Use variables for personalization / Include legitimate contact information / Wait patiently for approval / Create alternative templates while waiting
DON'T: Use aggressive or misleading language / Ask for sensitive information / Include multiple links or shortened URLs / Reuse rejected templates with minor changes / Try to send without approval
Conclusion
Meta's Approved/Pending system ensures only legitimate messages are sent automatically. By understanding this flow, you can plan your WhatsApp campaigns correctly and ensure your team never gets blocked due to lack of approved templates.
Next steps: 1. Check the status of your current templates 2. If any are Pending, wait 48 hours 3. If Rejected, create a new one with different content 4. Create alternative templates for different message types
Understand the "approved" and "pending" statuses of your WhatsApp templates on Meta and how they affect your automated campaigns.
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