12. WhatsApp Inbox

Centralize all WhatsApp Business conversations in the Inbox: filters, message states, templates, and conversation assignment.

Onboarding
2 min read
Mar 30, 2026

The WhatsApp Inbox in Vixiees centralizes all WhatsApp Business conversations in a single interface, allowing salespeople to manage messages efficiently.


Accessing the Inbox

To access the WhatsApp Inbox:

  • Go to the side menu > WhatsApp or Messages
  • You will see the list of contacts with active conversations
  • Most recent messages appear first

Available Filters

For Administrators

FilterDescription
AllAll conversations in the account
My contactsOnly contacts assigned to the user
UnreadConversations with pending messages

For Salespeople

FilterDescription
My contactsContacts assigned to the user
UnreadMessages pending a response
Administrators can additionally filter by assigned salesperson.

Message States

Each message shows its delivery state:

IconStateMeaning
SentDelivered to Meta's server
✓✓DeliveredReached the contact's device
✓✓ (blue)ReadThe contact opened the message
⚠️FailedError in sending

Sending Messages

Within 24 Hours

If the contact has sent a message in the last 24 hours:

  • You can reply with free text
  • You can send images, documents, audio, or videos
  • Templates are not required

After 24 Hours

If more than 24 hours have passed since the contact's last message:

  • You must use a Meta-approved template
  • Free text messages cannot be sent
  • Templates must be in "Approved" status
This is a Meta (formerly Facebook) rule to protect users from spam.

WhatsApp Templates

Templates are pre-approved messages by Meta:

Template States

StateDescription
ApprovedReady to use
PendingUnder review by Meta
RejectedDoes not comply with Meta's policies

Categories

  • Marketing: Promotions and offers
  • Utility: Confirmations, reminders
  • Authentication: Verification codes

Dynamic Variables

Templates can include variables that are filled in automatically:

  • Contact name
  • Company name
  • Appointment date
  • Any custom field

Supported Content Types

You can send and receive:

  • Text: Simple text messages
  • Images: JPG, PNG
  • Documents: PDF, DOC, XLS
  • Audio: Voice messages
  • Video: MP4
  • Location: GPS coordinates
  • Contacts: vCard cards

Conversation Assignment

When a contact sends a message:

  1. A "Inbound WhatsApp" task is created
  2. It is assigned to the contact's salesperson (if they have one)
  3. If they have no salesperson, the Sales Brain (Playbook)'s rules are followed

When a salesperson replies:

  • They are automatically assigned to the contact
  • Future conversations will go to that salesperson

Visual Indicators

IndicatorMeaning
Green dotUnread message
Number in badgeNumber of unread messages
Last messagePreview of the most recent message
Time/dateWhen the last message was sent

Pending Responses

The system automatically detects if there is a pending response:

  • If the last message was from the contact → Pending response
  • If the last message was from the salesperson → Conversation attended

This allows prioritizing contacts who are waiting for a response.


Conclusion

The WhatsApp Inbox allows you to:

  • Centralize all conversations in one place
  • Filter by read status and assignment
  • Comply with Meta's rules (24 hours, templates)
  • Send varied multimedia content
  • Quickly identify pending conversations

Relevant Scenarios

  • Customer service: Quick responses with complete history
  • Contact follow-up: Initial contact with approved templates
  • Large teams: Distribution of conversations by salesperson

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